Press releases I can write your press release so that it is newsworthy and suitable for the target market.
Newsletters Have all your snippets of information put together by a professional who can also add some high-quality features to tie your publication together.
Reports and policy statements Many documents like annual reports and policy statements lie around gathering dust. I can edit them so that people can quickly find and understand the information of interest to them.
Website content Your content for the web needs to be written for that format. If you put your standard printed material on the web it won’t attract readers. I can refashion your existing information to make it suitable.
Letters Get your standard letters edited so that they communicate with the reader and get your message across.
Instructions Sometimes you may be frustrated because people are not following instructions. If you have them rewritten so they are easily understood it will save everyone time and energy.
Application forms Poorly thought out application forms waste time for your company and for the person filling them in. I can edit them so they are logical and easy to fill in.
Make most of your in-house experts I
can interview your expert on the most complex subjects and write an
interview report that all your staff can easily understand. In this
way, you can spread the knowledge throughout your company to the widest
possible audience.
I’ve many years of experience in interviewing health and business experts; and gathering people’s life stories.
I do extensive research before interviewing someone, ask intelligent questions and I don’t make assumptions.
I‘m an expert at sequence and structure and that makes each feature readable and informative.
Do justice to your new product Informing professionals or the public about the advances being made by a new product takes careful planning. It is essential that the information is clear and user-friendly – no matter whom the target market is. I can take the detailed information you already have and transform it into text that addresses the reader and makes it clear why they should be interested in your new product.
Inspire your staff There are inspirational people in every workplace and community. Let them inspire your organisation or staff. I can bring their story to life so that you can spread the inspiration in your in-housepublications or your literature for the public.
The Irish Times In addition to working as an editor on the Finance pages of the Irish Times, I also wrote features. Click titles below to access PDF versions. Or if you subscribe to the Irish Times, you can see them online.
